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Case Studies & Projects
Real results from startups to enterprises. From data chaos to trusted insights. Each project tells a story of transformation.
AI-Powered Customer Reactivation System
39.6x
Expected ROI
10.9%
Conversion Rate
24,803
Target Customers
90%
Automated
Built a comprehensive ML-driven marketing automation system using segment-specific "Point of No Return" analysis (90th percentile of 192,159 transaction intervals). Discovered VIP customers lost after 163 days, Loyal Core after 415 days, and Newcomers after just 29 days. Combined scientific segmentation with Uplift modeling, GPT-4 personalization, and cross-sell optimization to maximize ROI through precision targeting.
Key Achievements
- Calculated segment-specific "Point of No Return" from 192,159 intervals (VIP: 163d, Loyal: 415d, Newcomers: 29d)
- Built precision contact windows that reduced daily campaigns from 4,000 to 1,200 (higher quality, 3.0-3.5x ROI)
- Implemented T-Learner Uplift model to optimize discount allocation
- Generated 10,000+ personalized messages using GPT-4 with structured outputs
- Integrated cross-sell recommendations with 5.2x lift coefficients
- Prevented budget waste on Loyal Core customers who return naturally (median 110 days)
Python
GPT-4
CatBoost
pandas
Pydantic
Plotly
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