Turn Lost Customers Into Recovered Revenue
Most tools do what you tell them. Our system is a "brain" that decides on its own who to contact, when, and what to offer — to maximize profit. Not SaaS, but a custom solution built for your business.
Your Most Valuable Customers Are Leaving
Most businesses lose money invisibly. By the time you notice a VIP customer is gone, it's already too late. And generic "We miss you!" emails don't bring them back.
Fact: Acquiring a new customer costs 5-7x more than bringing back an existing one.
VIP Churn Goes Unnoticed
Your top 6% of customers often drive 50%+ of revenue. When they stop coming, you feel it in the bottom line — but by then, they've moved on.
Mass Campaigns Don't Work
Sending "20% off everything" to everyone wastes discounts on customers who'd return anyway, while failing to convince those who need more.
Wrong Timing, Wrong Message
Contacting loyal customers too early annoys them. Reaching out to newcomers too late loses them forever. One-size-fits-all timing fails both.
No Visibility Into Churn
You don't know who's at risk, when they'll be lost, or what would bring them back. Marketing becomes guesswork.
Typical Personalization — and Its Limitations
Most businesses have already tried personalization: trigger emails, segmentation, product recommendations. This is a good foundation. But there are significant limitations.
| What typical personalization does | What it DOESN'T do |
|---|---|
| Trigger emails (abandoned cart, views) | Doesn't predict when a customer is ready to churn |
| Basic segmentation (RFM, activity) | Doesn't build custom ML models for your business |
| Recommendations based on views | Doesn't determine the minimum effective discount |
| Personalization "Hello, {name}" | Doesn't analyze the seasonality of your customer base |
| Manual A/B tests | Doesn't automatically optimize for maximum profit |
| Reactivation: "20% discount for everyone" | Doesn't understand who needs 5% and who needs 15% |
The Key Difference
Typical tools do what you tell them to do.
Our system is a "brain" that decides on its own who, when, and what to communicate — to maximize profit.
Generic vs. Personalized Reactivation
Generic Campaigns
What Most Companies Do
- Same message to everyone
- Fixed discount (usually too high)
- Random send timing
- No seasonality adjustment
- 0.5% return rate
- Negative or zero ROI
Our System
Personalized at Scale
- Unique message per customer
- Minimum effective discount (5-30%)
- Optimal timing per segment
- Seasonal intensity adjustment
- 10-15% return rate
- 30-40x ROI proven in real projects
Recovered Revenue + Customer Intelligence
Beyond bringing customers back, you'll finally understand your business at the segment level.
Recovered Revenue
+10-15% of customers return in the first month. ROI 30-40x — typical first campaign pays for the entire implementation.
Point of No Return
Know exactly when each segment becomes unreachable. Example: VIP hasn't visited in 163 days — chance to return drops 90%.
Minimum Effective Discount
Stop giving 20% to everyone. Our uplift model finds the smallest offer that works: some need 5%, others 15%.
Customer Segmentation
Understand who your VIPs are (top 6% often drive 50%+ revenue), why they leave, and how to find more like them.
Hook Products
Discover which products "hook" customers and create habit-forming purchase patterns that lead to VIP status.
Automated 24/7
System runs daily without your involvement: analyzes, identifies targets, generates messages, sends, and learns from results.
We Don't Replace Your Tools — We Add Intelligence
Keep your CRM, mailing platform, and existing infrastructure. Our system integrates seamlessly and provides the "brain" that makes your tools smarter.
Your Infrastructure
CRM, database, mailing tools
Our AI System
Behavior analysis, ML models, discount optimization, personalization
Ready Segments
Personalized offers via your channels: Viber/SMS/Email
We don't compete with your tools — we give them a "brain."
Every Project Follows Three Clear Stages
We don't just build a system — we help you understand your customers first, then automate what works.
Analysis & Discovery
Deep dive into your customer data. We segment your base, identify churn patterns, and find hidden revenue opportunities.
- Customer segmentation (RFM)
- Churn pattern analysis
- "Point of No Return" by segment
- "Hook Products" identification
- Cross-sell opportunities
- Revenue potential report
System Development
Build the "brain" — ML models that determine who to contact, when, and with what minimum effective offer.
- Uplift model (optimal discounts)
- Personalization engine
- Cross-sell recommender
- Seasonal adjustments
- First campaign launch
- Model validation on real data
Ongoing Operation
System runs 24/7 automatically. We monitor, optimize, and continuously improve based on results.
- 24/7 automated operation
- Results dashboard
- Monthly model retraining
- Performance reports
- A/B testing new approaches
- Strategic recommendations
The Power of Personalization
Same customer, two approaches. The difference is in the data.
Generic Campaign
2-3% open rate | 0.5% return rate
Personalized Message
35-40% open rate | 10-15% return rate
We Build Systems That Generate Profit
DataFlux Software is a team of analysts and data engineers with 10+ years of experience.
Practical Experience
Worked with real clients: service companies, e-commerce, retail. We know what actually works.
ROI 30-40x
Proven in real projects. For every $1,000 invested, $30,000-40,000 in revenue returned.
Amazon & Netflix Tech
Enterprise-grade personalization technology adapted for medium-sized businesses.
Custom Solutions
Not SaaS, but a system built specifically for your business, your data, your customers.
Common Questions
We already have email marketing tools. Why do we need your system?
Any tool does what you tell it. Our system decides on its own who, when, and what to send to maximize profit. We don't replace your tools — we give them "brains."
We already have triggered emails. What's the difference?
Triggered emails react to actions (abandoned cart). Our system predicts behavior — we know a customer is ready to leave before they do, and act proactively.
We've tried reactivation before. Results were average.
Most likely, you gave everyone the same discount. Our system determines the minimum effective discount for each customer. Some need just a reminder, others need 5%, some need 15%.
What data do you need?
Minimum: customer database with contacts and order history for 1+ year. The more history, the more accurate the model. We work with any format (Excel, CSV, API).
How quickly will it pay off?
Usually during the pilot phase (weeks 4-6). Real case: $25,000 investment, $800,000+ return per year — that's ROI of 30-40x.
Is it suitable for e-commerce?
Yes, the principles are the same. Especially effective for: hook products (which products convert to VIP), optimal bundles, cross-sell recommendations.
Do we need technical expertise?
No. We handle all technical aspects. You only need to provide data and make business decisions.
How does it integrate with our tools?
We generate ready-made segments and personalized messages, which load into your mailing tool. No changes to your infrastructure required.
How Many Customers Can You Bring Back?
Book a free 30-minute consultation. We'll discuss your situation, assess your data, and estimate the potential revenue recovery. Real case: $25K investment returned $800K+ in one year.
Schedule Free ConsultationNo commitment required. Response within 24 hours.