AI for real estate — qualify every lead, book every viewing
Inbound AI on WhatsApp, Instagram DM, and phone that qualifies leads 24/7, books viewings directly into agent calendars, and writes a full CRM note before the agent opens the app.
Lead response within 5 minutes is 21x more likely to qualify. Most agents are offering a car tour at the time.
Speed-to-lead is a solved problem in theory and an unsolved problem in practice. The research has been clear for a decade: respond under five minutes and you convert at a dramatically higher rate. Real agencies we work with are responding at 2–20 hours on the median inbound — not because the team is lazy, but because the agent is on a viewing, or asleep, or on another call. The lead is already talking to the next agency by the time anyone gets back.
WhatsApp-first markets make it worse. Leads come in at 10pm Saturday, not 10am Monday. Paid lead flow compounds the waste: the agency is buying leads at real CPA and letting half go cold before anyone replies. The classic answer — a BDR team — is expensive, high-turnover, and still asleep during the hours that matter.
The answer is an AI that responds in 30 seconds, qualifies against your ICP, books a viewing on the right agent's calendar, and writes the CRM note. WhatsApp-native, voice-native, CRM-native. Agents walk into Monday with qualified viewings already on the calendar and full context in the CRM note.
Three AI deployments that plug the leaky funnel.
Metrics below are from live brokerage deployments, not pilots.
Inbound lead qualification agent
WhatsApp + Instagram DM + web chat agent that greets within 30 seconds of inbound. Qualifies against your ICP (budget, location, timeline, mortgage status), books a viewing on the agent's calendar, and writes a full CRM note.
Outbound voice follow-up agent
Voice agent that calls back any inbound lead that went to voicemail, confirms intent, and either books a viewing or hands off to a named agent with a hot-lead summary.
Listing & neighborhood FAQ chatbot
RAG chatbot grounded on your listings, floor plans, neighborhood data, and school catchments. Answers the repeat questions before they hit the agent's phone.
WhatsApp-first lead-qualification agent for a multi-country brokerage.
WhatsApp-first lead-qualification agent for a multi-country brokerage.
The agency had strong Facebook and Google lead flow but a leaky funnel — leads came in at 10pm Saturday and got a reply Monday afternoon. We deployed a WhatsApp-native agent on Twilio + Claude with a Kommo CRM integration. Qualifies, books, hands off.
The stack we deploy when leads come in on WhatsApp at 10pm.
Messaging-native, voice-capable, CRM-integrated. Built around how real agents actually close.
WhatsApp Business · Instagram DM · web
Twilio WhatsApp Business API or Meta Cloud API; Instagram Graph API; custom web widget.
Vapi · Retell · Twilio
Vapi and Retell for fastest deployment; Twilio for programmable telephony when custom routing matters.
Claude 3.5 · GPT-4o
Claude for multi-turn qualification reasoning; GPT-4o for function calling into CRMs.
Kommo · GoHighLevel · Pipedrive · HubSpot
Direct API integration; realtor-specific customization for GHL subaccounts.
MLS feeds · custom CMS
RAG on listing descriptions, floor plans, neighborhood data. Real-time availability via feed sync.
LangSmith · Helicone
Full conversation trace, qualification-score distribution, per-agent handoff quality.
The agent works the way your sales team actually wants it to.
Four questions every broker asks before signing. Here are ours, answered honestly.
What does qualification look like?
Budget band, target neighborhoods, timeline, financing status, current-home situation. Configurable per your sales playbook, not off-the-shelf.
Does the agent push too hard?
No. It follows your cadence rules — no more than 2 follow-ups unless the lead responds; disclosures before booking; explicit opt-out language in the first message.
How does it write to our CRM?
Structured note with qualification flags, viewing booked (with timestamp and agent assignment), plus full conversation transcript. Tags, pipelines, and custom fields respected.
What about GDPR / consent?
EU-hosted deployment option; explicit consent capture at the first reply; right-to-erasure wired to your CRM; DPA on every sub-processor.
Single-agent brokerage to enterprise agency network.
Fixed project pricing. Per-conversation runtime modeled in the discovery workshop so you know the monthly run-rate before you sign.
| Deployment | Scope | Price |
|---|---|---|
| Lead qualification chatbot | WhatsApp + web, CRM integration, qualification rules, booking | $6,000–$12,000 |
| Multi-channel AI lead agent | WhatsApp + Instagram + voice callback, shared context, CRM writeback | $10,000–$22,000 |
| Enterprise agency rollout | Multi-country, multi-agent-assignment rules, franchise-level config | $22,000–$45,000 |
| Outbound voice follow-up agent | Voice callback on missed leads, booking voice + SMS confirmations | $7,000–$14,000 |
| Monthly retainer | Ops, new listings/neighborhoods, qualification tuning, reporting | $1,500–$5,000/mo |
Brokerage questions we answer on every intro call.
How fast does the AI respond to new leads?
Which CRMs do you integrate with?
Does the AI handle WhatsApp natively?
Can it actually book a viewing on an agent's calendar?
How much does this cost?
What happens on handoff to a human agent?
Ready to stop leaking leads at night?
One 20-minute call. We'll look at your CRM, your lead volume, your channels, and tell you what's realistic. If your funnel is losing leads in a way the AI can fix, we'll tell you exactly where.